IMAGINE ACCESSING SOME GREAT ENGINEERING & DESIGN MINDS
How do we find smart people who will help?
In the age of the digital network, there is little stopping us from finding and tapping into some of the finest minds on the connected planet.
But we need to do it the right way, respectful of time people have to offer, and tapping their network for delegates who can share the load ...
IMAGINE A SMART WILLING TEAM WHO WILL HELP BUILD SOLUTIONS
How do we engage audiences and supporters?
There are enough real world problems for us to tackle.
But too few supportive structures we can trust to buy into.
Dialogue is essential to be able to build trust, and we are still at the very early stages of learning how to collaborate.
IMAGINE RAPID PUBLICATION TO RESPONSIVE, ACTIVE AUDIENCES
How do we extend our reach and virality?
Real world problems are already very popular.
But we need folk to be active tackling problems as well as vociferous condemning them.
While digital publication now makes step one here much easier, we still need to find ways to reassure folk that their actions will count positively, and not be a risk they later regret.
IMAGINE REALLY RAPID RESPONSE TIMES, LEARNING FROM OUR MISTAKES, PIVOTING TOWARDS BETTER
How do we see impacts and fine tune our work?
The world can change very rapidly, sometimes for the better, sometimes not.
We need to understand our contribution in that world, and be ready to fine tune what we offer to make what we do as relevant as possible.
CO-DESIGN
Creativity, innovation, blue sky thinking
We advocate active design, meaning getting out of the designer studio and testing ideas in the real world.
Rapid cycles of research, prototype and test to see whether solutions might gain traction, and from there whether choosing to Produce is a sustainable option.
CO-PRODUCE
Attraction, engagement, attribution, accreditation, rewards
Ideas can't become reality without teams. Knowledge and its application is a critical resource.
But trust is a major concern, and systems of trust are essential to reassure folk that any new initiative is neither scam nor pyramid scheme, that genuine rewards are available and will be delivered.